6 Can’t-Miss Commercial and Product Photography Tips
Product photography often entails you being given a wider berth than normal by the client… and then asked to do a lot with a little. For instance, you’ll have little to work with, as product photography sometimes just involves taking close-up of the product against a solid-colored background to make it pop and stand out.
The Angles Matter
Angles can really change up the look of a shot and give it personality. This applies doubly in commercial photography.
Think of this: You hardly ever see an object being snapped head-on in commercial photography. That’s because various angles can add drama and more interest to a shot of even ordinary, everyday products.
Setting the Mood
When you’re shooting a product, setting the appropriate mood can make a big difference when it comes to the success of the photograph. While shooting against the simplest kind of background, a white one, is sometimes effective, other times, you may want to do something else.
If you go beyond just a simple, white background, you can make the product look nicer since there’s more to look at. You can make a lot of headway toward this when you deal with the lighting. Instead of using home lighting, try to use colored lighting for a different effect. If the scene calls for it, bring in decorations or ornaments to help tell the story of the product a little bit better.
Here’s a hint: Include props that clash a little bit with the product itself, but don’t detract from the overall harmony of the shot. For example, if you’re photographing square products, include round or even triangular ornaments in the shot to provide some interesting contrast.
Useful Camera Equipment
As with any other type of shoot, getting the right equipment sets you on the path to success. For product and commercial shoots, think tripod. By using a tripod, you’ll gain that stability that ensures that blurring won’t appear in any shot. This is particularly true in up-close .
Getting the Right Composition
How you compose a picture makes all the difference to its final appearance. The goal with product photography is to steal the attention of viewers, whether they’re looking through a catalogue or walking under a billboard.
To do this, simply focus on how you arrange your product. The use of the traditional rule of thirdscan work wonders in this style of photography, as it helps your viewers’ eyes move naturally and logically through the frame. The well-balanced nature of the rule of thirds also adds to the attractiveness of the shot.
Depending on the specific LCD camera that you have, there may be a setting that actually lets you split up your screen into the nine-squares grid that’s the basis of the rule of thirds.
No matter how good your were, you can always make them that much better in editing. When you’re combing through your photos, look at whether you’re happy with the vibrancy of the colors or not. If not, you can always enrich them using Lightroom. Same goes for imperfections in the as you can take these out with an editing program like Photoshop.
Of course, if you want to crop the picture closer around your object, you can do that as well, not to mention fiddle around with the exposure until it’s what you want it to be.